10. Too Much Information
Too much information is confusing - "trim and organize"

9. Too Little Information
Not enough Who, What, When, Where & How Much

8. The Site Never Changes
“New for 2002” doesn’t work today

7. Irrelevant Domain Name
stuff.com/~bob/cars/used won’t work

6. Not Answering E-Mail
Your customers are waiting!

5. Poor Design
The site looks like the classifieds section

4. Navigation Is Difficult
How many clicks to your checkout page?

3. Long Download Times
You have 8 seconds to grab the viewer

2. Low Visibility
Develop a good search engine strategy

1.No Planning
This is the #1 reason for failure in almost everything.




“[The site] is just phenomenal! We are having some new literature designed to go along with what you are doing on the web site. ”
-- morgannick.com


"Having a website has put us in contact with people all over the world. We're doing business with people who would have never entered our doors."
-- cowpolks.com

“[Our site] looks great and rocks now, too! The MP3 files sound great! You rock!”
-- youngearth.net


"The site looks fantastic!" -- bouncebackandbehappy.com

“I love the way the first page looks, WAY TO GO! YKC page looks super, also. You may need to consider this as a career. ;-) ”
-- kardiamedia.com


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